JMD Building Supplies are an independent builders merchant who sell a vast range of products all over the UK.
In 2019, they came to us with the goal of increasing their online turnover, which for the same year was less than £50,000.
Having used only Google’s Smart Campaigns, there was minimal historical data to work with. So we utilised their website, product categories and individual products to build out a comprehensive Shopping feed, which was complemented by a category-based Search structure, and brand campaigns.
Smart Shopping was a relatively new campaign type, and given that the types of products wouldn’t be searched in a brand-led manner, Smart Shopping campaigns were built out and segmented by product types, margins, and return.
Alongside providing website and product feed optimisation, we also continued to expand the products within the campaigns when they were added to the site. We would maximise visibility on frequent converters, and after-testing, incrementally lower traffic to others.
From January 1st – December 31st 2020 vs the previous year:
- Website revenue increased 776% to £435,523.69
- Website sales increased 499% to 3,911
- Paid Media revenue increased 750% to £272,504.02
- Paid Media sales increased 414% to 2,501
- Paid Media ROAS increased from 1.9 to 8.8
The results speak for themselves.Lee Church, Owner, JMD
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
Since I’ve worked with Bamboo Nine, our Goggle Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, Ames Group